5 reasons why every business should have a blogSeptember 28, 2021 2022-07-05 11:26
5 reasons why every business should have a blog
“Do I really need a blog, I am just running a business of eggs?” Why every business should have a blog?
This was the question I was asked some time ago and that was when I really thought about it. I told that person that yes, he needs a blog so that he can share what he thinks about the business and what are other things that people need to know in order to understand it better. Blogs give people a chance to connect with you, know how you think about something and understand your perspective. Having a blog has a lot of benefits that most people don’t understand and that is why in this article we will go through 5 reasons why every business should have a blog.
1. For The Sake Of SEO:
You have a website and you are already doing SEO for it, but, to make it efficient you need to put up content on your website. Having a blog on a website is the best way to get those brownie points from the search engines. Blog content can give you the reach that your business is looking for.
Use highlights to show the users/prospects about your services/products, offers, customer testimonials, new arrivals, etc. This will help the person decide faster if they want to buy or even inquire about something on the profile. If you can plan out your profile properly, you have already done the major task.
2. To Connect With The Customers/Other Businesses:
B2C or B2B, both types of businesses need to connect to their customers. Blog articles can help a lot when you have to either tell how you started with this business, what your inspirations are and much more.
Businesses don’t realize this but a lot of people do get influenced if they know your story. They might start buying things from you, or at least they will think or read about them. Other businesses will also find it easy to understand about you and your products if they wish to collaborate with you.
3. You Can Explain Your Products/Services In A Better Ways:
In 10 years, what I have learned is that if you are not explaining your product/service to your customers, you are not doing it right. Social media and blogs both go hand in hand when it comes to product/service promotions. On your blog, you can explain everything in proper detail and that too in a storytelling form. There is no foundation of words, though you need to keep it engaging otherwise people might get bored.
4. Helps You Create A Brand Image:
Your brand is what people read and see about you on the internet. Earlier it was television, but now, the youth and even the adults are all on the internet. You need to be aware of things that happen in the world, at least things related to your business. This is a great way to attract people towards your blogs. You can play it smart and plug in some of your services or products in those articles as well. Don’t overdo it, sometimes you need to focus on the issue if it is sensitive. You need to follow the ethics and care that you are not disrespectful towards the issue.
5. To Get More Social Shares And To Create Your Mailing List:
Blogs that are written well are shared in the community and also by the customers. This is the reason why people run after content writers who have great skills and can write shareable content. You can take advantage of this to reach out to more people in the network and also in the general world. When a business owner shares your article, more business owners will get to know about you. If a customer shares your article, more potential customers will know about you.
Another reason is to create a mailing list. When people read your blogs they might as well read your newsletter, and hence they will sign up to your mailing list. You can send newsletters and offers and other promotional content to this mailing list. It is one of the best ethical ways to develop an email list.
Not all people understand how content influences the world and business. People do explore the brands they come across and if there is some content on the website, it always makes a positive impression. All the above-mentioned points are just the tip of the iceberg when we start talking about why businesses need to have a blog. There are multiple ways a blog impacts a business. If you still don’t have a blog, get started with it right away.