I have met a lot of people who want to rank their website on the top of the SERPs(Search Engine Result Pages) and ask how Google ranks your website? There is something that is common with most of them, it is the lack of understanding of the search algorithm.

A lot of businesses nowadays want to get their website to rank on the top in just a month or so. This is something that is possible if they are hiring a company that will use anyway, even the black hat SEO (Search Engine Optimization) to get their website to the top rank. But, is it worth it? I say no. This is something that will give you a negative result in the long run.

In this article, I will be talking about what are the metrics that Google uses to rank any website. If you are just starting to promote your own website, or if you are a beginner digital marketer (freelance) or are just learning it to enhance your knowledge, this is something that you need to know.

Google cares about the people who are depending on it to find something over the web. This is why it makes sure that all the websites that are listed on the top pages are of high quality.

Now, what does high quality mean? These websites are the ones that not only look good but also provide the users with a great experience. The ones that are specific to their niche. The ones that provide original and factual content. Gone are the times when people could copy-paste someone’s articles and get high ranks.

Now, if you do that, Google might even blacklist you. This is hard, isn’t it? So, read what I have written carefully and then start out with your SEO (Search Engine Optimization) or digital marketing plans.

1. Backlinks

If you have ever done SEO or read about it, then you would know how important backlinks are. Google has great respect for the websites that have a good number of backlinks.

But, here is the cache. Your backlink should only be present on the website where it feels related. Having a backlink of a travel website on a medical website, won’t help now.

Earlier the algorithm was not as strong and Google used to just count the number of the backlinks that a website had. Now, you need to make sure that you are getting backlinks from relevant and high authority websites. If you can get backlinks from any of the top websites in your category, there can’t be anything better than that.

2. Keywords

Keywords play a very important role in ranking a website. Google has crawlers that it sends to all the websites to crawl over its content. Keywords in the content and the titles play an important role in your content is visible in the search results.

Make sure you are not using irrelevant keywords just to get the reach. Use popular keywords but the ones that are really relevant to what is there on the page and the website. Another thing is, don’t just stuff the keywords.

A lot of people just don’t realise that it is the quality of content that matters the most and then the keywords that are used in it. The best way to overcome this is to add keywords in the flow and not stuffing it once the whole article is written.

Follow the trends, know what people are searching for. Most people these days use long-tail keywords to search for what they are looking for. This means that it will be better if you include such a keyword in your article.

Add question type keywords if your article can answer it. This tells Google that you have an answer to what people are searching for. This will help you rank better. Keep in mind, the quality of the content is what turns the tables.

3. On-Page Optimization

User interface and experience of the website are crucial. The website should load fast and all the tabs and buttons and elements on the website should work properly. This is something that everyone who develops a website needs to take care of.

The website has to be maintained throughout its lifetime. Small changes in the pages or elements can sometimes have major effects on the entire working of the website. For me, a website needs to be perfect if the admins want the visitors to stay for long and keep coming back.

Google gives preference to the websites that load faster, and work properly. Also, the websites with media and web applications also get a better ranking that just text-based websites.

Conclusion

The search algorithm is changing constantly, it is important to keep reading what Google wants from your website and your content in order to keep the ranking increasing.

If you are at number one in any keyword search result, you need to work harder than others. Make sure to keep these 3 things in mind and keep doing all the things to keep your SEO score high. Read more about how to improve the ranking of your website here.

Understanding how Google ranks your website is the key factor for your website success.

In this article. I will be talking about what are the metrics that Google uses to rank any website. If you are just starting to promote your own website, or if you are a beginner digital marketer (freelance) or are just learning it to enhance your knowledge, this is something that you need to know.

Google cares about the people who are depending on it to find something over the web. This is why it makes sure that all the websites that are listed on the top pages are of high quality. Now, what does high quality mean? These websites are the ones that not only look good but also provide the users with a great experience.

The ones that are specific to their niche. The ones that provide original and factual content. Gone are the times when people could copy-paste someone’s articles and get high ranks. Now, if you do that, Google might even blacklist you. This is hard, isn’t it? So, read what I have written carefully and then start out with your SEO (Search Engine Optimization) or digital marketing plans.

Understanding How Google Ranks Your Website