Course Description

What is Sustainable Marketing | Why you shouldn’t avoid it | How to start with it 
Tara Nolan answers all the above-mentioned questions at the Digital Asia Summit 2021 Session

Outline:
1) What is sustainable marketing? Extracting maximum benefits from a business’s sustainable efforts.
2) Why can’t you avoid sustainable marketing? Brands have started making an effort towards sustainability. 53% of customers don’t mind paying more for a brand that stands on social values.
3) How to start with sustainable marketing? Take up a genuine sustainable effort. Share each achievement. Analyze impact . Explain the product/service. Align efforts with Sustainable Development Goals
QnA – Some brands take sustainable efforts but aren’t able to market it the right way. Hence, they miss out on the advantage they deserve. While some brands often do not take genuine efforts, but market it and get an underserved advantage? How to eradicate this gap? What’s your advice to people who wish to explore sustainable marketing as a career choice? Because it’s an emerging field, there aren’t many resources available.

About Tara Nolan Tara Nolan is a New York City-based global brand and business development leader with 15+ years experience working with integrated media & creative agencies worldwide. Tara is a visionary intrapreneur and proven change agent effective at transforming company culture, reputation, and bottom line.

About Us Digital Asia is a growing community of digital marketers. We hosted our flagship event, the Digital Asia Summit from Aug 6, 2021 to Aug 8, 2021. This conference was a platform where freshers could learn and experts could grow. Digital marketers, from around the world, shared their views on the industry and networked with each other. We hosted 50+ speakers, conducted 20+ masterclasses and 10+ panel discussions. More than 5000 people attended the event.

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