80/20 rule can increase ROI on your PPC efforts: Perry Marshall explains How
March 7, 2022 2022-06-27 13:2880/20 rule can increase ROI on your PPC efforts: Perry Marshall explains How
80/20 rule can increase ROI on your PPC efforts: Perry Marshall explains How
Course Description
Perry Marshall’s 80/20 concept for PPC strategies. Learn from the expert himself.
The webinar is divided into parts:
1. Perry Marshall explains how 80/20 rule can increase the ROI on your PPC efforts
5:00 The statement of this rule says, “80% of the effect comes from 20% of the causes”. Perry Marshall’s 80/20 outlook for PPC strategy states: 20% of the keywords get 80% of the traffic. And so, that’s the part one should optimize for.
QnA -10:00 Perry Marshall answered the following questions-
1. Is 80/20 a temporary trend or a long term thing?
2. On what part of Google Ads, should marketers spend most of their time?
3. What are the biggest mistakes an Ad strategist should avoid? 4. What does automation mean for Google Ads?
About Perry Marshall – Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored eight books. Perry Marshall’s outlook on 80/20 rule is published in Harvard Business Review, and his Google book laid the foundations for the $100 billion Pay Per Click industry.
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