Hear insights from the world’s leading marketers in an intimate discussion

About this Event

Social Media & Performance Marketing Strategy

w/ Kaitlyn Wilkins, Vice President of Small Business Sales at Meta

Host: John Bell, President NextNow Digital

Free Webinar from CNM Ingenuity

Join us for intimate discussion with Kaitlyn Wilkins from Meta, home of the biggest social media brands in the world. Kaitlyn leads Small Business Sales which sits at the very heart of Meta. Helping small business leaders succeed in growing their business via the Meta platforms – Facebook, Instagram, What’s App and Messenger – is her everyday focus. She will talk about the state-of-the-art including the paid performance marketing strengths of social media. Kaitlyn will share practical tips, stories, and her own career twists and turns as a digital-first marketer.

This session is open to all students of CNM’s Next-Gen Digital Marketer program and Registered Guests.

About Kaitlyn Wilkins, Vice President of Small Business Sales at Meta

Kaitlyn Wilkins is the Vice President of Small Business Sales at Meta (fka Facebook). She and her team help millions of small business advertisers around the world connect with their customers and grow through personalized advertising on Facebook, Instagram, WhatsApp and Messenger.

Prior to joining Meta in 2016, Kaitlyn worked for Burberry and Ogilvy & Mather in London. At Burberry, she led the British fashion house’s global social media marketing group, and the Brand & Product Marketing team which oversaw all of Burberry’s integrated marketing efforts.

At Ogilvy & Mather, Kaitlyn helped grow a social media team from 10 people to a worldwide group of 500+ across all Ogilvy operating companies, and rolled out and led Social@Ogilvy in Europe, Middle East and Africa. Kaitlyn graduated Wellesley College with a BA in International Relations and “hails” from Ann Arbor, Michigan.

About John H. Bell, President & Chief Strategist at NextNow Digital

John brings the best lessons of more than 25 years innovating via digital practices. He has delivered next-gen digital marketing strategy and programs to the best-known, global brands including The Ford Motor Company, Nestle, American Express, Unilever and Travelers Insurance. He lives in Albuquerque New Mexico where he serves on the board of Presbyterian Health Plans, the premier health insurer in the state.

*The Master Marketer series is a part of CNM Ingenuity’s Next Gen Digital Marketer Certificate program which gives students the most in-demand skills and experience for today and tomorrow. Students are automatically admitted to this series.